Get a realistic monthly budget estimate based on typical Australian cost-per-click benchmarks for your industry and how many leads you want.
Tells you what a sensible Google Ads budget looks like for your industry and area, and what that spend should realistically return in clicks and enquiries. You enter your business type and goals; it gives you numbers to plan against.
Have a rough idea of your average customer value and how many new customers you want each month. Read the result as a range, not a promise — it shows the budget band where campaigns in your category typically become viable.
Most local businesses either overspend on ads that were never set up to convert, or underspend so far below the viable threshold that the money is simply lost. The gap between what you spend and what a well-run budget would return is invisible until you measure it.
Our Google Ads product plans, runs and continuously tunes your campaigns against real conversion data, so every dollar is accountable.